Logo Color Memory Quiz: Can You Remember the Exact Colors?

Blue, Red, Yellow, Blue, Green, Red (the letters G-o-o-g-l-e)

Fun fact: Google deliberately uses three primary colors (blue, red, yellow) and one secondary color (green) to represent that the company doesn't follow rules — it breaks the pattern. The Google logo has used these same four colors since 1998, though the typeface changed from a serif font to the current sans-serif Product Sans in 2015. Only 3 in 10 people can recall the exact color order.

Green (#1DB954) on a black or dark background

Fun fact: Spotify's green is officially called "Spotify Green" and has a very specific hex value: #1DB954. The company is extremely protective of this exact shade. The three curved lines in the logo represent sound waves. Spotify was founded in Sweden in 2006 by Daniel Ek, who was only 23 at the time. The name "Spotify" was reportedly a misheard suggestion during a brainstorming session.

Magenta (hot pink)

Fun fact: T-Mobile is so protective of its magenta color that it has trademarked it. The company has sued other businesses for using similar shades of pink, including Lemonade insurance and Engadget. In 2019, T-Mobile's parent company Deutsche Telekom even opposed a small insurance company's use of magenta. The specific shade is Pantone Rhodamine Red U.

Golden yellow arches on a red background

Fun fact: The golden arches were originally part of the actual restaurant architecture — they were built into the building design in 1953. The red and yellow color combination is no accident: red stimulates appetite and creates urgency, while yellow attracts attention and signals happiness. However, in Europe, many McDonald's locations have switched to a green background to appear more eco-friendly and health-conscious.

Blue, Yellow, Black, Green, Red (top row: Blue, Black, Red; bottom row: Yellow, Green)

Fun fact: The five rings represent the five continents participating in the Olympics (Africa, Americas, Asia, Europe, Oceania). Pierre de Coubertin designed them in 1913, choosing the six colors (including the white background) because at least one of these colors appeared on every national flag in the world at the time. This is one of the most misremembered logos — most people get the order wrong.

A gradient of purple, pink, orange, and yellow

Fun fact: The original Instagram logo (2010–2016) was a retro brown camera icon designed to look like a Polaroid camera. The switch to the gradient icon in 2016 caused massive backlash — millions of users complained online. However, the new icon increased app engagement because it stood out more on phone screens. The gradient was designed to represent the diversity of the Instagram community.

Red and yellow (orange in the overlapping section)

Fun fact: In 2019, Mastercard removed its name from the logo entirely, becoming one of the few brands confident enough to be recognized by just two overlapping circles. The red symbolizes passion, courage, and joy, while the yellow represents warmth, optimism, and prosperity. The overlap creates an orange "blend" that represents the connection between merchants and consumers.

Tiffany Blue (robin's-egg blue, Pantone 1837)

Fun fact: The color is so iconic that Tiffany & Co. has it trademarked. The Pantone number 1837 refers to the year the company was founded. Charles Lewis Tiffany chose the color for the cover of Tiffany's Blue Book, an annual catalog of luxury jewels. The color has become so associated with luxury that receiving anything in a Tiffany blue box triggers an emotional response — a phenomenon studied by neuroscientists.

Red, yellow/orange, and blue (the bun is yellow/orange, the text is red, and there's a blue swoosh)

Fun fact: Burger King's logo has gone through several versions, but the "burger bun" design (the name sandwiched between two bun halves) has been the core concept since 1969. In 2021, Burger King stripped out the blue entirely in a major rebrand, returning to a simpler retro-inspired design that uses only warm tones. The new logo was their first change in 20 years and was designed to reflect real, flame-grilled food.

Purple and orange

Fun fact: The purple represents reliability and professionalism, while the orange represents speed and energy. But here's the tricky part — FedEx actually uses different secondary colors for different divisions: FedEx Express (orange), FedEx Ground (green), FedEx Freight (red), FedEx Office (blue), and FedEx Custom Critical (white). The purple "Fed" stays constant while the "Ex" changes color depending on the service.